Making the Business Case

Description

• Have you ever seen a great idea killed by poor advocacy?
• Have you seen an average project enhanced by a good case?
• Have you ever realized its flaws only long after the decision is made?
• Have you ever had to re-prepare a poor case before you take it forward?
• Have you ever wished you could translate your great idea into a compelling business case?

This course is intended to help with the many everyday activities where a clear, simple and compelling case has to be made. Of course, the principles also apply to more important presentations where there is more at stake but even there, efficiency and incisiveness in preparation are a great asset. The course examines the good, the bad and the ugly of some published cases. Then the participants follow a simple template to prepare and deliver their own case examples which are then analyzed and scored. It is a very practical “how to” course that addresses an important skill for every technical leader.

Objectives

The objectives of this course are to demonstrate the features of an effective technical business case and to provide individual and group practice to develop and integrate the necessary skills.

Course Information

• The course is taught for 1.5 days (12 hours total) in a classroom.
• Note: You must attend all 12 hours

COURSE TESTIMONIALS

When asked what they liked most about this course, past participants commented on the following:

• Learning how to develop a business case
• Real world cases
• Flow of the business case
• Visibility and discussion of real issues
• Red flags to watch for
• Setting the scope
• Presentations
• Subject matter
• Hands-on experience of what type of questions can come up in the presentations
• It was a great overview on the whole business case presentation
• Group presentation insights on other things
• Interaction through presentations
• Chance to prepare and present a "mock" business case
• Lessons learned from presentations
• Seeing shortcomings in own logic
• Active participation and working as teams
• Liked that we worked through the same example for all the exercises
• Variety of functions represented by students. Good to have the varied perspectives
• Good length of the class - just right
• Pace of materials and delivery of the instructor
• Instructor is very engaging and personable

"I really enjoyed the class and liked the three case examples"

"Exceeded my expectations"

Instructor

• John Robertson, College of Technology and Innovation, Arizona State University

Cost

• Please visit the following web site for the cost of classes: How To Join
• (please note that one day of class = 8 hours)

How to Register

• Please register online or contact the JACMET office at 480/727-1519.