Innovative Product Development (formerly Strategic Product Development)

Description

Successful companies in highly competitive industries are characterized by continual excellence in leading and managing development projects. The project leader and his/her development team must ensure that the product system and manufacturing processes are consistent with the organization's current objectives and product goals while also building capabilities and technologies that will lead to competitive strength in the future. This course will deal with linking the strategic elements of product and process development with the technical decisions and engineering and software capabilities of the firm.

This course involves action learning, discussion, and interactive exercises. Course participants have the opportunity to read and discuss the latest managerial thinking and best practices on issues such as product life cycles, design of the product development process, phase-gate processes and managerial reviews, advanced teaming practices, project portfolios, managing development across organizational boundaries, product development metrics and teaming practices. This course uses four extensive case studies that encourage the course participants to "think out of the box" and engages them in active discussion of realistic product development challenges and opportunities.

Objectives

• Understand the steps involved in a new product development process.
• Recognize corporate project organization styles.
• Understand how to fit new products into your company product portfolio
• Develop a new, innovative product using a specified gated process.
• Understand and practice identifying customers and their needs.
• Understand and practice developing product specifications.
• Understand and practice brainstorming and concept generation.
• Understand and practice concept screening and selection.
• Evaluate case studies according to the above parameters and processes.
• Apply the product development tools to your company's process.
• Use the following NPD tools: affinity process, QFD, AHP, function decomposition, competitive map, value opportunity analysis, concept combination table, rapid prototyping, concept selection matrix, simulation modeling.

Where and When

• This course is taught for two days spread over a week with an intervening homework assignment.
• Note: You must attend all 16 hours to complete this course.

COURSE TESTIMONIALS

When asked what they liked most about this course, past participants commented on the following:

• Motivating
• Well communicated
• Balance of course work and open discussions
• Short exercises to emphasize concepts vs. long lectures and long exercises
• Applications apply to the workplace
• Good overview of Development Cycle
• Project and in-course projects were a good addition
• Comprehensive manual
• Case studies and real world examples
• Very hands on and the interaction among students was very good
• Introduction of various tools
• Practical exercises and brainstorming
• Open conversation
• Case studies
• Hands on info, ie: Video, exercises, homework was great
• Importance of customer feedback and inputs
• Lectures were interesting
• Interaction with colleagues played a vital role
• Class size was appropriate
• Well organized
• Instructors knowledge was very good
• Very personable instructor
• Instructor was a great presenter

Additional comments include the following:

"Excellent learning experience!"

"Instructor was great!" - Carolyn S Moon, Raytheon

"Very good course! Very good instructor!"

Course Information

Instructor

• Mark Henderson, Professor of Engineering, Arizona State University

Cost

• Please visit the following web site for the cost of classes: How To Join
• (please note that one day of class = 8 hours)

How to Register

• Please register online or contact the JACMET office at 480/727-1519.